DigitalGrit provides the most comprehensive and sophisticated Search Engine Marketing solutions in the business. Whether you are looking for a way to increase your natural rankings or obtain better results from a paid search program, DigitalGrit will provide a customized solution that will meet your needs, and your budget, from a provider you can trust.

The three types of search engine traffic include:

• Natural Placement: listings within the body of search results obtained when a search engine "spiders" and indexes site content.
  
  
• Paid Placement: also known as sponsored links, paid placement is provided by search engines as a means to guarantee placement for given keywords, usually towards the top or side of natural results. Rank is obtained by bidding and paid on a cost-per-click basis. Leading providers of paid placement include Overture and the Google AdWords networks.
  
  
• Paid Inclusion: a means to obtain rank within the "natural" search results by providing a trusted feed of your content directly to the search engine's index. Although inclusion in the search index is guaranteed, ranking is not and site owners usually pay on a cost-per-click basis.

For both Consumer and B-to-B campaigns, we'll bring you high rankings, qualified leads and proven, measurable results with an optimized mix of search engine traffic.

Technology and Reporting

At the core of DigitalGrit's services is a suite of cutting edge technology designed to manage search campaigns at their most efficient levels while providing data to make decisions that save time and money.

InsightGrit™: A powerful analytics and reporting technology, developed by DigitalGrit specifically for search marketing, allows for real-time optimization and campaign management. The system is flexible enough to fully integrate with your existing web analytics system to provide a comprehensive view of campaign results from impression to conversion.

Features include:

• Integration of search data including impressions, CTR and cost data by keyword
• Dynamic routing of traffic for A/B testing
• Collection of multiple types of conversion data including revenue, units, leads, registrations and more
• Reporting of ROI by keyword, and engine
• Bid management
• Click Fraud protection

FeedBlaster™: Your content needs to be found and optimized to obtain top rank in the search engines. FeedBlaster™ will take your site content, even content buried deep in your site, and make it visible to search engines and shopping engines such as Shopping.com, BizRate, and Froogle. As a certified Overture Site Match Xchange provider, FeedBlaster™ provides optimized feeds to Yahoo's Paid Inclusion program.

Ethics and Standards

Online marketing and search marketing can be confusing. Sometimes it is hard to know whom to trust your most prized possession, your brand. With DigitalGrit, you never have to worry. DigitalGrit always has, and will continue to, set the standard for ethical business practices in the way we treat our clients, their customers, and our partners.

Contact us for more information.